Various studies indicate that the average person spends at least four hours a day on their mobile device, and a lot of businesses are taking advantage of it. It was circa 2009 when the saying, “there’s an app for that” became vogue. Today, it’s more like, “if you don’t have an app for your business, you’re missing out a goldmine.”
Now, there are two kinds of apps: apps for a business, and apps as the business.
Apps for a business. These are the apps that provide users with easy access to a business. For instance, a banking app that allows customers to transfer money, update their credit details, and change/modify personal information.
To stay relevant in this competitive world of business, you must have an app. Studies indicate that in 2019 there will be 2.71 billion smartphone users, and the number is projected to rise steadily. In 2020, mobile apps are expected to generate 188.9 billion dollars. Your business is now at the fingertips of billions of people. You can send them exclusive offers, notifications, and an entire list of products and services, anytime!
Running a business is more than just selling a product. The social conversations about that product are what creates feelings of love or hate. Not only are customers interacting with your business from anywhere, they’re also spreading the word.
Apps as a business. Popular mobile apps like Instagram and Twitter need no introduction. Most humans with a pulse know about them, actively use them, or at least witness hundreds of pictures and tweets daily. What makes these apps so popular? They bring value to many people. Some of the top mobile apps as businesses are Facebook, Gmail, Netflix, Amazon Mobile, Pandora, Google Maps, Snapchat, and Spotify. How useful are these to people? Collection alone sounds like all someone needs to survive, find employment, locate mates and be happy.
Now, do you have an idea or desire to start an App as a Business?
Good, you’re up against some healthy competition, but in these times, the next pioneer, the next big thing is right around the corner. It might as well be you. It all starts with your idea – one that can bring incredible value to as many people as you can think of.
How can you appeal to the most people? What is the current in a very saturated market? There are endless possibilities, but it needs to strike a balance between a must-have and can’t do without mentality mixed in with an addictive quality.
Think of the one app users turn their phone on immediately after turning it off for the night to see if, just maybe, an update of some kind has happened. Create that level of need, that level of desire, and you’re on the way to success.
To get you started, start jotting down ideas based off this shortlist to get you going:
- Contact Info (Name of Company/App, phone number, email, twitter handle)
- Profile of Company (What is it that your company/App does?)
- Market (Who are your customers, their age, gender, socioeconomic status?)
- The Service or Product (What is it? What are its benefits?)
- A Financial analysis (Your financial predictions for the App)
- Strategy & implementation (Short term, Long term goals, logo design?)
- Management Group (Do you have any partners? What are your best skills?)
Will you charge for your app? Will it be free? Will you have advertisers to cover costs or will you do a freemium model where the app starts free and then charge for an upgrade of premium services? Whatever the route, you can launch an app as a business. There’s no better time than now!